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Chapter four · print

Fans Who Took Up the Pen

A supporter selling photocopied fanzines to fans queuing outside a football ground, shown in a burgundy duotone
A clipboard, a bag of copies and an opinion: the fanzine seller's kit.

For most of football's history, supporters were treated as customers at best and a problem at worst. Newspapers wrote about the players and the board. Programmes printed the manager's notes. Nobody asked the people on the terraces what they thought. So, in the 1970s and especially the 1980s, the people on the terraces started writing it down themselves.

The photocopier revolution

Foul, published between 1972 and 1976, is usually cited as Britain's first football fanzine: irreverent, funny and sharply critical of the game's establishment. It did not last, but the idea did. In 1981 Liverpool's The End, co-founded by Peter Hooton, mixed football with music and terrace fashion. In 1986 When Saturday Comes appeared, a national fanzine that has kept publishing ever since.

By the late 1980s, hundreds of club fanzines were being sold outside grounds every Saturday. Cheap photocopying made it possible: anyone with a typewriter, scissors and glue could publish. The writing was humorous, angry and affectionate, sometimes all on one page. It mocked chairmen, celebrated cult heroes and reported the view from the away end that the newspapers ignored.

From pages to campaigns

The 1980s were a grim decade for supporters in Britain: crumbling grounds, perimeter fences and a government proposal for compulsory ID cards. The Hillsborough disaster in 1989, in which 97 Liverpool supporters lost their lives, and the long campaign by families and survivors for truth and justice, showed how badly fans had been failed and how determined they could be. Fanzine writers were among the loudest voices insisting that supporters be treated with dignity.

  • Foul · 1972The first widely recognised British fanzine.
  • The End · 1981Liverpool's mix of football, music and style.
  • When Saturday Comes · 1986The national fanzine that never stopped.
  • Supporters Direct · 2000Helped fans form democratic trusts at their clubs.
Owning the club

Trusts, members and fan ownership

Writing about the club led naturally to asking who owns it. Supporters Direct, founded in 2000, helped fans set up democratic supporters' trusts that could buy shares, hold boards to account and, in a crisis, step in. In 2019 it merged with the Football Supporters' Federation to form the Football Supporters' Association.

Some trusts went all the way. AFC Wimbledon was founded by supporters in 2002 after their club was relocated, starting in the ninth tier and climbing back into the Football League. FC United of Manchester was formed by Manchester United supporters in 2005 and built its own ground at Broadhurst Park. Exeter City has been owned by its supporters' trust since 2003. In Germany, the 50+1 rule ensures members hold the majority of voting rights at most clubs, and at Union Berlin around 2,300 volunteers helped rebuild their own stadium in 2008 and 2009.

Flat illustration of supporters raising voting cards in front of a small community stadium
Today's pages

The fanzine never really died

Print runs are smaller now, but the spirit has moved into podcasts, blogs, newsletters and independent club magazines. The questions remain the same: who runs our club, who can afford a ticket, and are supporters listened to? Campaigns for safe standing, which led to rail seating at Celtic Park in 2016 and licensed safe standing in England's top divisions from 2022, show what organised fans can achieve.

If you want to get involved, join your club's supporters' trust, write for an independent fanzine, or simply buy one from the seller outside the ground. And if your club has a publication or a campaign the almanac should know about, tell us. For definitions of all these terms, see the glossary.

  • WriteIndependent fanzines welcome new voices.
  • JoinTrust membership often costs less than a match ticket.
  • VolunteerFan-owned clubs run on helpers.
  • Speak upAttend fan forums and supporter meetings.